Privacy Policy
Jacobs Entertainment is a developer, owner, and operator of full-service Entertainment venues including gaming casinos, convenience stores, concert venues, dinner cruise ships, and other entertainment facilities in the United States (“Products and Services”). The secure use, processing and storage of sensitive client and employee data is part of our core business; therefore, it is our duty to protect the confidentiality, availability, and integrity of the information in our custody.
Introduction
This Privacy Policy describes how, when, and why Jacobs Entertainment collects, uses, and shares personal information about customers, vendors, and employees.
Personal Information
Personal information is information that can be used to identify, contact, or locate a specific individual. We collect personal information in a variety of ways, including:
- Through a browser or device. Certain information is collected by browsers or automatically through a device such as an Internet Protocol (IP) address, browser type, and operating system. We use this information to ensure that the Services function properly. We may also collect information about your use of our Products and Services including, without limitation, internet or other electronic network activity information about your access and use of our Products and Services and/or your interaction with our Services via other third party websites or applications, such as internet protocol addresses, browser type, referring / exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, payments, and related date and time information. This information allows us to improve the Services as well as to communicate with you about customer support and to market and advise you of other products or services that may be of interest to you.
- Through your use of Products and Services. Certain information is collected when you create an account with us, visit one of our properties, make a purchase from us, participate in our surveys or promotions, visit our website or use our mobile app, interact with our advertising, contact us for customer support, interact with our employees or other representatives, or interact with our social media pages.
- Employment. Certain information is collected if you apply for employment or are hired as an employee.
- Cookies. We may also use “cookies” and similar technologies to help us recognize and serve you better. Cookies are small files that contain information sent by a website that is saved on your computer or device. Cookies are also used to put a unique identifier on your computer or device. We use different types of cookies with different purposes depending on where you are located when you visit or use our online services. In all jurisdictions we use cookies that are necessary for our online services to function as you would expect. For example, necessary cookies allow you to navigate between web pages and log into your account. Other types of cookies permit us to gather data such as web pages visited, links clicked, and allows us to record and/or reconstruct activity from a session or by a user. These types of cookies help us generate statistics regarding usage of our online services and for troubleshooting, analytics, issue resolution, and other purposes. There are different methods for cookie placement, including “browser” cookies (or “html cookies”). You can configure your browser to reject cookies or to notify you when browser cookies are offered so that you can accept or reject them. However, if you reject browser cookies you may not be able to conduct some transactions or use some of our online services. In addition, blocking or deleting browser cookies may not block or delete other types of cookies.
- Google Analytics Tool. We use Google Analytics, which may collect information about your use of our Products and Services for statistical purposes. You can learn about Google’s practices by going to google.com/policies/privacy/partners, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.
The personal information we collect may include:
- Identifiers. Identifiers such as name, e-mail address, mailing address, phone number, government-issued identifier (driver’s license number, state identification number, or social security number) and IP address.
- Pictures and recording of you. Profile pictures, and audio, electronic, visual, and similar information.
- Financial information. Including credit and debit card numbers, and commercial information such as transaction information, banking and financial account information, and purchase history.
- Sensitive Personal Information. Including characteristics of protected classifications under California or federal law, such as age, gender medical conditions, and marital status.
- Biometric data. Including fingerprints, facial recognition, and other information that permits the identification of an individual.
- Geolocation Data. Your physical location if you chose to allow sharing of this information from your electronic device by choosing the standard options such as “Always”, “Only while using” or “Never”
- Public social network activities. Including information you make available to everyone, or to us, via any social network service.
- Inferences about you. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, your behavior, interests, preferences, and characteristics.
- Device and Browser Information. We may collect information about the type of device or browser you are using , the unique number assigned to your server or Internet connection, and your physical location.
How We Use Your Personal Information
We use your personal information for legitimate business purposes, including:
- Answer your questions. To respond to your inquiries and fulfill requests.
- Products and Services. To provide you with the Products and Services you have requested and/or to improve our Products and Services.
- Purchases and Accounts. To complete and fulfill your purchase, such as processing your payments, communicating regarding a purchase, or related customer service. Also, to communicate with you regarding your account or other related matters.
- Personalized Experiences. To personalize your experience on our website and mobile app.
- Marketing. To enhance our marketing efforts and to send you marketing and promotional materials.
- Location Information. If you allow your mobile device to share your location, we may collect, depending on the capabilities of your mobile device, information about the Wi-Fi routers closest to you, cell IDs of cell towers closest to you, and the strength of your Wi-Fi or cell signal. While we use this information to return an estimated location, location data may not be accurate. We use this information to provide you with location-based services. If you do not consent to our use of your location, we may deny access to some of our Services.
- Other business purposes. To support our Products and Services which make your experience with us as enjoyable as possible and to otherwise support our business.
- Legal Compliance. To the extent we believe it is appropriate and necessary to comply with applicable laws and regulations, respond to requests from public and government authorities, enforce our terms and conditions, monitor, detect, and prevent fraud, otherwise to protect the rights and interests of you, us, and our affiliates.
Sharing Your Personal Information
We may share your personal information with:
- Our third-party service providers. With our third-party service providers who help us operate our business, such as our payment processors and marketing partners for the purposes described in this Privacy Policy.
- Affiliates. Other companies within our corporate family for the purposes described in this Privacy Policy.
- Public, government, or other legal-matter entities. To the extent we believe necessary or appropriate to comply with laws and legal process, to respond to requests from public and government authorities, to enforce our terms and conditions, and otherwise to protect the rights and interests of you, us and our affiliates.
- Other third parties with your consent.
“Do-Not-Sell” Status
We do not sell your personal information in exchange for monetary consideration.
Your Rights
You may have certain rights and choices regarding the processing of your personal information. Depending on your jurisdiction, applicable law may entitle you to additional consumer rights, including the right (with certain limitations and exceptions) to:
- The right to access your personal information. You may access information we maintain about you using the contact information below. If the request is granted, we will provide you with a copy of the personal information we maintain about you in the ordinary course of business. This may include personal information we collect, use, or disclose about you. We may not fulfill some or all of your request to access as permitted by applicable law.
- The right to correct your personal information. You may have the right to request that we correct your personal information if it is inaccurate or incomplete. You may make the request using the contact information below.
- The right to delete your personal information. You may request that we delete your personal information using the contact information below. We reserve the right to grant some or all of your request as permitted by applicable law and retain other information to the extent required by applicable law.
- The right to opt out of the “sale” and certain sharing practices. You have a right to opt-out of certain data sharing practices with third parties who do not act as our service providers. This includes the disclosure of data when a third party may use that data for its own purposes, such as personalized advertising. This does not include a “sell” in exchange for monetary consideration because we do not do that. To exercise this right, use the contact information below.
- The right to object to the processing of your personal information. You may have the right to object to, and request that we restrict, our processing of your personal information in certain circumstances. You may make the request using the contact information below.
- The right to port your personal information to another business.
- The right to file a complaint with the Attorney General’s Office.
To exercise any of these rights, please contact us at
Non-Discrimination
We will not discriminate against you, in terms of price, Products, or Services that we offer, if you submit one of the requests listed above.
Authorized Agent
You may use an authorized agent on your behalf to exercise a privacy right discussed above. If you are an authorized agent acting on behalf of a consumer to communicate with us or to exercise a privacy right discussed above, you must be able to demonstrate that you have the requisite authorization to act on behalf of the consumer.
Security
We take steps to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These steps include:
- Using secure servers
- Encrypting your personal information when it is transmitted over any publicly accessible network.
- Requiring our employees and third-party service providers to maintain the confidentiality of your personal information.
- Implementing physical and technical security measures to protect our facilities.
Data Retention
We retain personal information for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose or where we are legally required to retain the personal information for a minimum period. When we no longer need the personal information we collect, we either anonymize the information or securely destroy the information.
Collection, Storage, and Use in the United States
Our products and services are operated from within the United States, and by submitting your personal information to us you consent to the transfer, collection, usage, storage, and processing of your personal information in the United States as outlined in this policy.
Children’s Privacy
Our Products and Services are not intended for individuals under the age of 21. We do not knowingly collect or solicit any information from anyone under the age of 13. In the event that we learn that we have inadvertently collected personal information from a child under the age of 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us at . Protecting the privacy of children and youth is important to us. If we obtain actual knowledge that a user is under 21, we will take steps to remove that user’s personal information from our databases. We recommend that anyone under the age of consent obtain their parent’s permission before submitting information over the internet.
Additional Information Regarding Colorado
Effective July 1, 2023, privacy laws in Colorado specify certain rights with respect to collection of information defined as Sensitive Personal Information. We obtain consent to collect that information as defined by Colorado Privacy Laws. We do not use Sensitive Personal Information to infer characteristics about you.
You can also opt out of certain sharing and sales by visiting our Services with a recognized universal choice signal enabled
Additional Information Regarding Nevada
We do not sell Covered Information as defined under Nevada law. If you are a Nevada resident and have any questions about this, please contact us at
Additional Information Regarding California – Applicable to California Residents
We are providing the following additional details regarding the categories of Personal Information about California residents that we may collect (and may have collected during the 12-month period prior to the Last Updated date of this Privacy Policy) and disclosed for our business purposes to third-parties, such as service providers and affiliates.
Categories of Personal Information Collected
- Identifiers. Identifiers such as name, e-mail address, mailing address, phone number, government-issued identifier (driver’s license number, state identification number, or social security number) and IP address.
- Pictures and recording of you. Profile pictures, and audio, electronic, visual, and similar information.
- Financial information. Including credit and debit card numbers, and commercial information such as transaction information, banking and financial account information, and purchase history.
- Sensitive Personal Information. Including characteristics of protected classifications under California or federal law, such as age, gender medical conditions, and marital status.
- Biometric data. Including fingerprints, facial recognition, and other information that permits the identification of an individual.
- Geolocation Data. Your physical location if you chose to allow sharing of this information from your electronic device by choosing the standard options such as “Always”, “Only while using” or “Never”
- Public social network activities. Including information you make available to everyone, or to us, via any social network service.
- Inferences about you. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, your behavior, interests, preferences and characteristics.
- Education Information. Defined by California Privacy Rights as education information that is not publicly available personally identifiable information as defined in the Family Education Rights and Privacy Act.
- Additional Data Subject to Cal.Civ. Code § 1798.80(e). Including signature, professional or employment-related information, physical characteristics, or description,
Sources of Personal Information
- Through a browser or device. Certain information is collected by browsers or automatically through a device such as an Internet Protocol (IP) address, browser type, and operating system. We use this information to ensure that the Services function properly. We may also collect information about your use of our Products and Services including, without limitation, internet or other electronic network activity information about your access and use of our Products and Services and/or your interaction with our Services via other third party websites or applications, such as internet protocol addresses, browser type, referring / exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, payments, and related date and time information. This information allows us to improve the Services as well as to communicate with you about customer support and to market and advise you of other products or services that may be of interest to you.
- Through your use of Products and Services. Certain information is collected when you create an account with us, visit one of our properties, make a purchase from us, participate in our surveys or promotions, visit our website or use our mobile app, interact with our advertising, contact us for customer support, interact with our employees or other representatives, or interact with our social media pages.
- Employment. Certain information is collected if you apply for employment or are hired as an employee. Cookies. We may also use “cookies” and similar technologies to help us recognize and serve you better. Cookies are small files that contain information sent by a website that is saved on your computer or device. Cookies are also used to put a unique identifier on your computer or device. We use different types of cookies with different purposes depending on where you are located when you visit or use our online services. In all jurisdictions we use cookies that are necessary for our online services to function as you would expect. For example, necessary cookies allow you to navigate between web pages and log into your account. Other types of cookies permit us to gather data such as web pages visited, links clicked, and allows us to record and/or reconstruct activity from a session or by a user. These types of cookies help us generate statistics regarding usage of our online services and for troubleshooting, analytics, issue resolution, and other purposes. There are different methods for cookie placement, including “browser” cookies (or “html cookies”) and “Flash” cookies (or “Local Shared Objects”). You can configure your browser to reject cookies or to notify you when browser cookies are offered so that you can accept or reject them. However, if you reject browser cookies you may not be able to conduct some transactions or use some of our online services. In addition, blocking or deleting browser cookies may not block or delete other types of cookies, such as Flash cookies.
- Google Analytics Tool. We use Google Analytics, which may collect information about your use of our Products and Services for statistical purposes. You can learn about Google’s practices by going to google.com/policies/privacy/partners, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.
How we use Personal Information for legitimate business purposes
- Answer your questions. To respond to your inquiries and fulfill requests.
- Products and Services. To provide you with the Products and Services you have requested and/or to improve our Products and Services.
- Purchases and Accounts. To complete and fulfill your purchase, such as processing your payments, communicating regarding a purchase, or related customer service. Also, to communicate with you regarding your account or other related matters.
- Personalized Experiences. To personalize your experience on our website and mobile app.
- Marketing. To enhance our marketing efforts and to send you marketing and promotional materials.
- Location Information. If you allow your mobile device to share your location, we may collect, depending on the capabilities of your mobile device, information about the Wi-Fi routers closest to you, cell IDs of cell towers closest to you, and the strength of your Wi-Fi or cell signal. While we use this information to return an estimated location, location data may not be accurate. We use this information to provide you with location-based services. If you do not consent to our use of your location, we may deny access to some of our Services.
- Other business purposes. To support our Products and Services which make your experience with us as enjoyable as possible and to otherwise support our business.
- Legal Compliance. To the extent we believe it is appropriate and necessary to comply with applicable laws and regulations, respond to requests from public and government authorities, enforce our terms and conditions, monitor, detect, and prevent fraud, otherwise to protect the rights and interests of you, us and our affiliates. Disclosure of Personal Information
During the 12-month period prior to the Last Updated date of this Privacy Policy We may have disclosed the following Personal Information to certain third parties as set forth below for our operational business purposes:
Name, Contact Information, E-mail addresses, mailing addresses
- Service Providers
- Third-party marketers to permit them to send marketing communications consistent with your choices
- Promotion sponsors
Financial Information
- Service providers.
- Third-party marketers to permit them to send marketing communications consistent with your choices
In addition to the categories of third parties identified above, during the 12-month period prior to the Last Updated date of this Privacy Policy, we may have disclosed personal information about you to government or regulatory entities and third parties in connection with litigation, investigations, inquiries, requests, audits, or corporate transactions.
Sale of Personal Information.
We do not sell your personal information in exchange for monetary compensation. We may sell or share your personal information for non-monetary compensation by allowing certain third parties (such as online advertisers and marketing partners) to collect personal information via automated technologies for cross-context behavioral advertising purposes and/or for marketing-related purposes. This kind of sharing may be considered a “sale or sharing” under California law when the personal information is exchanged for non-monetary compensation. You have the right to opt out of these types of disclosures of your information.
We may sell or share for cross-context behavioral advertising and/or marketing-related purposes (and may have sold or shared in the 12-month period prior to the Last Updated date of this Privacy Policy) the following categories of personal information about you to online advertising and/or marketing partners:
- Identifiers
- Commercial Information
- Online Activity
- Inferences
You have the right to opt-out of this disclosure of information as detailed above. We do not have actual knowledge that we sell or share the personal information of minors under 16 years of age.
Retention of Personal Information. We will retain your personal information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law.
Deidentified Information. To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.
California Consumer Privacy Rights
If you are a California resident, you may have certain rights as described below. These rights are subject to some important exceptions, which are intended, among other things, to protect the integrity and privacy of your Personal Information. You have the right not to be discriminated against for exercising your California Privacy Rights. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. You also have the right to designate an authorized agent to exercise your California Privacy Rights on your behalf.
If you need information on how to exercise your California Privacy Rights in an alternative, accessible format due to disability, please send an email to
- The right to access your personal information. You may access information we maintain about you using the contact information below. If the request is granted, we will provide you with a copy of the personal information we maintain about you in the ordinary course of business. This may include personal information we collect, use, or disclose about you. We may not fulfill some or all of your request to access as permitted by applicable law.
- The right to correct your personal information. You may have the right to request that we correct your personal information if it is inaccurate or incomplete, subject to certain exceptions. You may make the request using the contact information below.
- The right to delete your personal information. You may request that we delete your personal information using the contact information below. We reserve the right to grant some or all of your request as permitted by applicable law and retain other information to the extent required by applicable law. For example, we may need to maintain certain information to comply with legal obligations, fulfill orders, and complete transactions.
- The right to opt out of the “sale” and certain sharing practices. You have a right to opt-out of certain data sharing practices with third parties who do not act as our service providers. This includes the disclosure of data when a third party may use that data for its own purposes, such as personalized advertising. This does not include a “sell” in exchange for monetary consideration because we do not do that. To exercise this right use the contact information below. Please note that even if you opt-out of the sale or sharing of your personal information, we may still disclose your personal information to service providers, contractors, or other entities for business or commercial purposes consistent with the California Privacy Rights and disclose your personal information in connection with certain business transactions consistent with how we use personal information described above. With respect to cookies, we disclose the categories of personal information listed below for online advertising purposes and/or marketing related purposes and to provide third party social network features and functionality on our website. During the 12 month period from the date of the Last Updated Privacy Policy, we may have sold or shared (as defined under the California Privacy Rights) the following categories of personal information about you to online advertising services, social networks, and/or marketing partners: identifiers, commercial information, online activity, and inferences.
- The right to object to the processing of your personal information. You may have the right to object to, and request that we restrict, our processing of your personal information in certain circumstances. You may make the request using the contact information below.
We do not use or disclose sensitive personal information (as defined under California Privacy Rights) for the purposes of inferring characteristics about a consumer.
To exercise any of these rights, please contact us at . In order to verify requests made pursuant to the California Privacy Rights, we may require at least two pieces of identifying information that match information maintained by us. In some cases, we may require additional identifying information and a signed declaration attesting to your identity. If you do not respond to our emails or other communications, or fail to timely provide information we request, we may be unable to fulfill your request. In certain circumstances we may decline requests, as described above, particularly where we are unable to verify your identity.
If you would like an authorized agent to submit a privacy request on your behalf, we may require identifying information of you and the authorized agent. We may need to contact you as these requests may include additional validation steps depending on the nature of the request. These steps are intended to protect the privacy and security of your personal information.
California Shine the Light:
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer data which we share with our affiliates and/or third parties for marketing purposes and providing contact information for such affiliates and/or third parties. If you are a California resident and would like information identifying the categories of personal information which we share with our affiliates and/or third parties for marketing purposes, and the contact information for such affiliates and/or third parties, please submit a written request to .
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we will notify you by email or through a prominent notice on our website.
Contact Us
If you have any questions about this Privacy Policy, please contact us at